Strategic planning is an organisational management activity and an organisation’s process of defining its strategy or direction. It is used to set priorities, focus energy and resources, strengthen operations and in particular to ensure that board, management, employees and other stakeholders are working toward common goals.
StrategyHouse.dk assist partners in establishing agreement around intended outcomes/results, and assesses and adjust your organisation’s direction in response to a changing environment.
Strategic planning activities may include:
- meetings and other communication among the organisation’s leaders to identify and create a shared understanding of the desired direction
- workshops with staff to develop a rich context analysis of the competitive environment and what the organisation’s response to that environment (its strategy) should be.
- a variety of strategic planning tools may be developed and used as part of strategic planning activities, e.g. PEST and SWOT analyses, scenario planning, visioning exercises, etc.